Ausserdem: testen Sie Twitterfall als Mafo-Tool!

I share this trip down the memory superhighway because I believe history is repeating itself with social media. Just like that point in time in the Internet’s infancy, social media has not yet been understood or embraced by most organizations and brands. Even if the ROI is hard to calculate today, it would be wise to consider the harm done by NOT having an organized approach to social media …”. Lektüre für Manager und Unternehmer!

Technorati Tags: Augie Ray, social media, strategy,

Henry Jenkins, Director of the Comparative Media Studies Program at the Massachusetts Institute of Technology, explores new frameworks and models for media literacy. Sehr gutes Paper, hier ein kurzer Auszug:

A participatory culture is a culture with relatively low barriers to artistic expression and civic engagement,strong support for creating and sharing one’s creations,and some type of informal mentorship whereby what is known by the most experienced is passed along to novices.A participatory culture is also one in which members believe their contributions matter,and feel some degree of social connection with one another (at the least they care what other people think about what they have created).Forms of participatory culture include

Affiliations— memberships,formal and informal,in online communities centered around various forms of media,such as Friendster,Facebook,message boards, metagaming,game clans,or MySpace).

Expressions— producing new creative forms,such as digital sampling,skinning and modding,fan videomaking,fan fiction writing,zines,mash-ups).

Collaborative Problem-solving— working together in teams,formal and informal, to complete tasks and develop new knowledge (such as through Wikipedia,alternative reality gaming,spoiling).

Circulations — Shaping the flow of media (such as podcasting,blogging).

Occasional Papers Inline Content Listing By Folder – Digital Learning

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My Space: 68,285,849 – Monthly Visitors
Wikipedia.org 41,422,790 – Monthly Visitors
YouTube.com 23,825,526 – Monthly Visitors
facebook.com | 22,541,770 – Monthly Visitors
craigslist.org 23,982,542 – Monthly Visitors
flickr.com 23,643,614 – Monthly Visitors
WordPress.com 6,373,166 – Monthly Visitors

Man sieht, “User-Generated Content isn’t limited to just words and pictures, sites like Cafe Press and Threadless are created markets around user-generated (user designed) products and fashion.

Embracing this trend toward collaborative and communal creation of ideas, data, and goods has the potential to change the planet, to speed innovation and connect distant creators and customers (etsy), create whole new ways to be conscious of waste (freecycle.com), and new ways to tell stories (www.aliveinbaghdad.org).

This is a big change. And from it we should expect big things. Personal media will emerge in 2008 as the year of Nano-Networks. This Nano-Networks will emerge as the defining principal in the way people both contribute and consume content and digital goods. Some of these networks will require explicit engagement and active participation (like Facebook) while many others will function well with participants who have opted in but are mostly content consumers or purchasers of digital goods. But Nano Networks are here to stay.

Private and individualized concentric circles of media that are created,consumed, and engaged among formerly passive users. Nano Networks will create a coherent collection of concentric circles that together will create a meta-data map of who we are. The significant change here is that content, not commerce will be the organizing principle around the networks that connect our worlds.

In a world of Nano-Networks, we’re all connected.

2008, the Year of Nano-Networks | AlwaysOn

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